

In a time where genuine individuality is becoming increasingly obsolete, Peep was the tattoo-covered, Manic Panic-hued mall rat the creative world needed to disrupt its ever-growing homogeny. “He was a trendsetter,” Playboi Carti told us-even though Peep’s brand of trendy sits on a far more niche spectrum than most modern-day tastemakers, something that largely attributed to his success. Though not a fashion icon in the traditional sense, Lil Peep’s legacy remains bolstered by the relatable way he projected his interests to the public as well as his refusal to be pigeonholed into a digestible category of artist.

Shortly after, Peep would go on to land spreads in style bibles such as GQ, V Magazine and PAPER, the latter of which would mark his final recorded interview.

During the Spring/Summer 2018 menswear fashion week circuit, Peep became a regular front row attendee, sitting next to the crème de la crème of the fashion industry at shows like Balmain, Fendi and Haider Ackermann the artist also made his catwalk debut, walking at both Marcelo Burlon and VLONE‘s runway presentations. Of course, it wasn’t long before the fashion community, a sect notorious for its spurts of interests in weird and obscure artists, took notice. Marcelo Burlon SS18 (Vogue) / VLONE SS18 (WWD) His anarchic demeanor, eccentric style and unapologetic penchant for both throwback and contemporary references made him relatable to a broad span of millennials – one half winking at his nods to Hot Topic bands of yesteryear (he often credited Fall Out Boy and My Chemical Romance as his favorite groups), the other half embracing his modern appeal defined by his peppering of mainstream rap and streetwear trends. While Peep’s blend of nostalgic irony and “IDGAF” clothing choices hark back to an ethos and aesthetic pioneered by many SoundCloud rappers before him, including Yung Lean and Lil B, the artist relied less on the surreal comical melancholy purveyed by many of his counterparts and more so on palpable emotion.

“He wore a sense of humor and found the fun in the darkest places.” He wore his music, heart and soul,” she adds.
LIL PEEP SKATEBOARD ARCHIVE
But we also added an archive that we will add to regularly so visitors to our site can see some of Gus’s artifacts to get to know him better, as a person.“When I think of Lil Peep, I think of a big broken heart that has been delicately patched, sewn, stapled, safety pinned and stuffed all back together, which he wasn’t afraid to wear on his sleeve,” says Josephine Lee, better known by her Instagram fans as “This is very apparent in everything he touched and shared with the world, from his music to his art to his personal relationships and to his style…he wore a sense of humor and found the fun in the darkest places. He wore his nostalgia for the 2000s and his love for 2017. We wanted to make beautiful designs and things for people wear, skate on, and generally “flex” to show their support for Gus. You connected with him because he told you that he was like you, and he expressed feelings like the ones you have. We felt that Gus’s fans-both current and future, would welcome the chance to get to know him a little better. So, to honor him, we created this website. Gus was particularly observant, and able to express his observations clearly and poetically. It was Gus’s honesty that compelled so many people, worldwide, to connect with him. I have learned from Peep fans that Gus was a powerful and influential lyricist and music artist. This website is run by Gus’s mom and brother. This is the official website of the Estate of Gustav Elijah Ahr, who came to be known by his fans as “Lil Peep.”
